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We
teamed up with the Vidalia Growers, Inc. to unite the produce
industry in creating a new innovative comapaign for the produce
department in support of the Children's Miracle Network.
The Kroger Company (Atlanta Division) was the first retailer
to feature the first annual Produce for Kids campaing in all
215 stores located in Georgia, Florida, Alabama, Tennessee
and South Carolina. The six-week campaign was very successful
and included the following co-sponsors: Del Monte Fresh Produce,
Fresh Express and Naturally Fresh Salad Dressings. Plans are
already underway to expand the successful campaign next year.
In order to build brand awareness
for their Santa Sweets grape tomato product, McIntyre Marketing
developed a new image, tag line, web site and trade advertising
campaign. The web site is geared to consumers but also provides
key information for retailers and foodservice.
Click picture to view larger
format:
To build consumer awareness on watermelon as a healthy fruit,
Heidi McIntyre joined forces with the National Heart Association,
which gave watermelon its heart-healthy seal of approval.
The heart-check logo was featured in a national media campaign
entitled: Boost Your Health Esteem.
The results included prominent articles in the following health
magazines: Shape, Fitness, Health and Men's Health. Not to
mention a wide range of articles in newspapers across the
US and Canada. The combined circulation of magazines and newspapers
reached over 78 million consumers.
The television media included several appearances on the food
network and a feature appearance on the Regis
and Kathie Lee show.
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Country Best recently centralized their operations under one
brand name. To build trade awareness on both the new brand
name and product lines, McIntyre Marketing developed a new
look, image and trade marketing campaign.
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As a founding member of the Southeast Produce Council, Heidi
McIntyre helped to market and grow this organizations from
six members to over 320 in just two years. McIntyre Marketing
created the organization's image, logo, positioning, web site
and the first annual yearbook journal.
Click picture to view larger format:
www.chsfl.org
www.whitemarkhomes.com
www.seproducecouncil.com
www.watermelon.org
www.jacksonadvertising.com
www.produceforkids.org
www.santasweets.com
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