In partnership with Shuman Produce, Inc., McIntyre Marketing created a promotional campaign for the produce department to raise funds for hospitalized kids in 2001.
Since then, the annual “campaign” has grown into its own organization with a staff, a national list of supermarket retail partners, a partnership with both Children’s Miracle Network and PBS Kids® and over 45 sponsors nationwide.
To date, PFK has raised over $2 million to benefit kids. To learn more visit, www.produceforkids.org.