|
Marketing Services
When it comes to tackling the challenges of
today's marketing, we understand the need for versatility.
That's why our role can seamlessly change with each new client.
We adapt to the needs of our clients business not the other way around.
Whether developing a brand identity, marketing campaigns to launch new or existing
products, producing leading-edge strategies for the World
Wide Web or managing the development of presentations
and point-of-sale, we can help you achieve your goals.
Here's a short list of our services:
| Brand Image & Identity: |
Marketing Communications: |
| •
Corporate Image |
•
Marketing and sales materials |
| •
Logo Development |
•
Trade P.R. |
| •
Positioning |
•
Web site development |
| •
Packaging |
•
POS materials |
| Marketing and Strategic Planning |
Retail Promotional Campaigns |
| Category Research and Development |
Social Marketing (online opportunities) |
Our Team Approach
McIntyre Marketing has formed alliances with a wide range of creative talent. We choose the talent whose style best suits the image of the project. We don't believe in having a "one style" fits all mentality. Most importantly, our overhead costs are low and are client's benefit from not having to pay for an on-site creative staff. Our creative services allow us the luxury of tapping into a wider breadth of creative stills.
We call this a "virtual environment" and are clients simply call it a "win, win".
Brand Image & Identity
"Positioning is not what you do to a product. Positioning is what you do to the mind of a prospect. That is, you position the product in the mind of the prospect."
– Jack Trout, author of The New Positioning.
Developing a brand requires planning, insight and creativity. We specialize in creating a professional brand image and positioning our clients to be successful. Before the logo designs are drafted, we work closely with our clients to first develop positioning statements that help to create a solid foundation for building a brand.
The logo and image should always reflect the company’s positioning. We also ensure that the image and key statements are consistently used on all marketing materials from the web site to advertising to sales presentations and more.
|
