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When it comes to tackling the challenges of
today's marketing, we understand the need for versatility.
That's why our role can seamlessly change with each new client.
We adapt to the needs of our clients not the other way around.
Whether developing marketing campaigns to launch new or existing
products, producing leading-edge strategies for the World
Wide Web or managing the development of brochures, presentations
and point-of-sale, we can help you achieve your goals.
Here's a short list of our services:
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Marketing Planning |
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Developing and Marketing Web Sites |
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Strategic Plannning |
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Promotional Campaign Development |
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Merchandising Support |
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Marketing and Publicity Materials |
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Public Relations Support |
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Corporate Image and Postioning |
McIntyre Marketing provides high-quality,
honest, professional service. When needed, a targeted team
is brought together to meet the strategic, specific needs
of the client/project.
Top-quality resources are brought to these teams by partnering
with experienced and talented specialists ranging from copywriters
to art directors to photographers, and printers.
Because these teams are accountable to McIntyre Marketing,
clients enjoy one-stop service, and since our overhead is
"virtually" low, clients also receive added value.
McIntyre Marketing's expertise in program management ensures
on-time and on-budget delivery.
Heidi McIntyre, President of McIntyre
Marketing, has worked closely with software developers and
web technology experts to develop an expertise in web marketing.
She assisted with the development of the watermelon.org site,
which currently receives over 10,000 visitors a month and
over 6 million hits in its first six months.
Currently, McIntyre Marketing is working with several clients
on either developing new web sites or re-vamping their sites.
In addition to developing the content and creation, we provide
key strategies to drive traffic to the site.
Web sites are evolving from the corporate online brochure
to a resource center that provides value-added information.
Let us help you to develop or re-create your existing web
site into a powerful tool for your business.
| Step
One: |
Prepare
Web Site Plan |
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We'll
set up a team meeting to review the goals for your web
site, define the target audience and determine user expectations.
We will then use this information to develop a detailed
plan.
Keep in mind that a web site should not be just a company
brochure but a resource center and a communication vehicle
to enhance your marketing efforts. |
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| Step
Two: |
Develop
Site Navigation and Flow Chart |
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Good
navigation is important to retain visitors and enhance
"stickiness". Therefore, we'll draft out a preliminary
site map, so you can see upfront how visitors will navigate
their way through your web site. This helps to eliminate
costly errors and changes after a web site is completed. |
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| Step
Three: |
Prepare
Site Content |
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Developing
copy for the web is different than writing brochure or
newsletter copy. We understand those key differences and
we can create content that is best suited for the Internet. |
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| Step
Four: |
Layout
Web Site |
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We'll
work with both graphic artists and web programmers on
preparing the web site design in keeping with your company's
image or brand. When it comes to layout, we don't believe
that programmers make the best designers. That's why our
graphic artists make sure the site is well designed while
our programmers make sure it's functional.
We use top-quality technology with solid interface design,
HTML page layout and JavaScript. |
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| Step
Five: |
Site
is Completed. Implement Web Marketing Plan. |
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The
web has become a gigantic network of over 500 billion
pages. Therefore, once the web site is completed, the
next step will be to drive traffic to your site.
We'll assist you in connecting to the key search engines
and implement a range of services to enhance web site
activity. When it comes to web marketing, we combine web
solutions with traditional marketing tactics to create
a powerful, integrated campaign. |
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